American Gods

What I say is, a town isn’t a town without a bookstore. It may call itself a town, but unless it’s got a bookstore, it knows it’s not foolin’ a soul.

Not only are there no happy endings, there aren't even any endings.

This country would get along much better if people learned how to suffer in silence.

You don’t want to ask after the health of anyone, if you’re a funeral director. They think maybe you’re scouting for business.

This isn't about what is. It's about what people think is. It's all imaginary anyway. That's why it's important. People only fight over imaginary things.

It doesn't matter that you didn't believe in us. We believed in you.

Information and knowledge: two currencies that have never gone out of style.

All your questions can be answered, if that is what you want. But once you learn your answers, you can never unlearn them.

I think I would rather be a man than a god. We don’t need anyone to believe in us. We just keep going anyhow. It’s what we do.

“The TV's the altar. I'm what people are sacrificing to.'
'What do they sacrifice?' asked Shadow.
'Their time, mostly,' said Lucy. 'Sometimes each other.”

How you want your coffee? Here we take it black as night, sweet as sin.

You are so full of shit, it's a wonder your eyes don't turn brown.

They all do the same things. They may think their sins are original, but for the most part they are petty and repetitive.

Shadow had heard too many people telling each other not to repress their feelings, to let their emotions out, let the pain go. Shadow thought there was a lot to be said for bottling up emotions. If you did it long enough and deep enough, he suspected, pretty soon you wouldn't feel anything at all.

When you don't know where you're going it always seems longer — you ever notice that? First time takes forever, and then ever after it's over in a flash.

So you all remember: just because you’re small, doesn’t mean you got no power.