Once upon a time [Season 1, Episode 2]

— Revenge is a dark and lonely road. Once you go down it, there's no heading back.
— What is there for me to head back to?

You have no soul. How in the hell did you get like this?

There is a town in Maine... Where every storybook character you've ever known... is trapped between two worlds. Victims of a powerful curse... That can only be
broken by one person.

I know the hero never believes at first. If they did, it wouldn't be a very good story.

— I knew you'd believe me.
— I never said I did.
— Why else would you be here?

— No, I think the curse is crazy. But that doesn't mean that it isn't true. It is a lot to ask anyone to believe in. But there are a lot of crazy things in this world. So what do I know? Maybe it is true.
— But you told my mom...
— What she needed to hear.

— I need that curse. I know you keep it hidden in the orb above your staff.
— Hidden for the good of all, old friend. Whoever created that monstrosity makes the two of us look positively moral.

— It's good to see his smile back.
— I didn't do anything.
— You stayed.

— This fairy tale obsession. What is causing it? I mean, he thinks everyone is a character in his book. That's crazy.
— I hope you don't talk that way in front of him. The word "crazy" is quite damaging. These stories. They're his language.

She's the Mayor. She has her hands in everything.

Maleficent: — If you're going to kill me, kill me.
The Evil Queen: — Why would I do that? You're my only friend.

— The Mirror strikes again
<...>
— So, if I'm understanding you correctly, you found nothing of value. Which means you have no value, Sidney. Do you know what I do with things that hold no value to me? I throw them away.