Bottle Shock

Just as Degas used paint... Rodin used bronze... Debussy, the piano... Baudelaire, language... So Henri Jayer and Philippe de Rothschild used the grape. Great wine is great art.

The cultivation of the vine is an art form. The refinement of its juice is a religion... that requires pain... and desire and sacrifice.

It's not about getting it done. It's about getting it done right.

Promotion. That's the key to any successful business venture.

The world breaks everyone... and afterward many are stronger at the broken places.

It all begins with the soil, the vine, the grape. The smell of the vineyard. Like inhaling birth. It awakens some... ancestral... some... primordial... anyway, some deeply imprinted... and probably subconscious place in my soul.

— I was surprised by the quality of California wines. And their originality. In the Napa Valley, there is interest in experimental methods. To avant-garde methods.
— What's he saying?
— Where I come from, they call it a left-handed compliment. But I don't think they have a name for it in England. It's too embedded in their culture.